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The Edwards Global Team offers a range of custom services to help successfully take your business or franchise global. From global assessments to international market research and consulting, we have everything needed to help facilitate the process of going global. Read on to learn more about the specific services we provide.
The GlobalAssess™ report is designed to define the readiness of a company to go global, as well as the priority countries for the specific service or product. EGS makes use of the local market knowledge and expertise of our in-country associates to define the country specific potential of a company. EGS team members create a GlobalSurvey™ based on the Associates’ feedback that identifies the priority countries by focusing on projected market potential. EGS U.S. team members use their collective knowledge & expertise to define the strategy for what is required to enable the company to be successful.
EGS only works with one franchise brand at a time in any given sector, dedicating all of its resources to the successful international expansion of each brand.
As demonstrated in repeated studies and reports, international licensees of U.S. franchise systems rarely achieve the level of successful development as stated in their franchise agreements.
EGS provides the following in-country services to maximize the productivity of franchisors’ global partners:
EGS works with its in-country partners to organize targeted market development events around the world. These events are coordinated and managed by EGS in 10 or more countries each year, based on the market potential and objectives of its clients.
GlobalResearch™ is designed to define the potential of a specific business sector client. It is done as part of the GlobalAssess™ service but can also be prepared as a standalone project. This research utilizes the in-country expertise of the EGS global team of associates and advisors as well as its U.S.-based team.
LicensePro™ defines the unit, licensee and franchisor client brand revenues and expenses for a specific or example country targeting the first five to 10 years of operation of the country license. It can address either an area license or a master franchise model.
The basic version can be expanded to include a five-year operation of the country licensee development for a new client, showing all revenue and expense categories of start-up and growing an international development program over time. The five-year models are based on estimated high, medium and low revenue projections.
EGS provides a customized service delivering specific market research in response to a company’s objectives and needs. EGS will use its GlobalTeam™, as well as a variety of in-country sources and websites, to generate this market research report.
GlobalVue™ assists U.S. companies in deciding where to take their company international. Edwards Global Services, Inc. has developed GlobalVue™ – a tool that ranks 40 different countries in more than 10 different business parameters, as places to do business. Click on GlobalVue™
International Consulting Services applies the experience and knowledge of the entire 43 country EGS GlobalTeam™, including our most senior executives that are available to our clients, for specific projects and analysis. Strategic planning is a specialty of our senior team members.
We look forward to serving you. Send us an email using this button to begin a complimentary consultation on how to realize the full global potential of your franchise.
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