Development

EGS has developed and has trademarked a detailed, proven, step-by-step process for international development projects that is not industry specific.

Step 1 – GlobalAssess™ – Assessment of International Potential and Readiness

Assess the international readiness of Client’s internal systems, staff, training, support, Intranet and marketing programs
Create a summary of the Client franchise business offering
Create a brand Differentiation Chart showing why Client will succeed globally
Develop a profile of the optimal Licensee and license terms – GlobalProfile™
Create an international slide presentation from Client internal slides
Identify and prioritize the best countries for a specific Client through testing with the EGS GlobalTeam™ on the ground and based on research – GlobalSurvey™
Develop a 10-year international operations and development projected budget

Assist with applying for trademarks for high potential countries, if requested
Define the development model that will work best for Client
Develop a Steps to Acquiring the Client international license document
Create/modify materials necessary to present Client operations, training, support and marketing resources as differentiators
Develop a country pro forma unit, licensee and franchisor financial and development model – LicensePro™
Identify the legal agreements and franchise regulations for priority countries

Market Client in high priority international markets, leveraging EGS experience, EGS’ shared cost marketing events and on-the-ground Associates
Process international Licensee leads from all sources
Identify, qualify, evaluate and conduct due diligence on licensee candidates
Update priorities as market conditions change
Assist in drafting, negotiating and signing Licensee agreements
Provide biweekly project progress reports, provide timely marketing event reports
Meet quarterly with Client management

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