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Development

EGS has developed and trademarked a detailed, proven, step-by-step process for international development projects that is not industry specific. Our experienced team helps guide you through every step of internal business plan development from evaluating global readiness to implementing actionable steps.

Step 1 – GlobalAssess™ – Assessment of International Potential and Readiness

  • Assess the international readiness of client’s internal systems, staff, training, support, Intranet and marketing programs
  • Create a summary of the client franchise business offering
  • Create a brand differentiation chart showing why client will succeed globally
  • Develop a profile of the optimal Licensee and license terms – GlobalProfile™
  • Create an international slide presentation from client internal slides
  • Identify and prioritize the best countries for a specific client through testing with the EGS GlobalTeam™ on the ground and based on research – GlobalSurvey™
  • Develop a 10-year international operations and development projected budget

Step 2 – Create International Business Plan

  • Assist with applying for trademarks for high-potential countries, if requested
  • Define the development model that will work best for client
  • Develop a steps to acquiring the client international license document
  • Create/modify materials necessary to present client operations, training, support and marketing resources as differentiators
  • Develop a country pro forma unit, licensee and franchisor financial and development model – LicensePro™
  • Identify the legal agreements and franchise regulations for priority countries

Step 3 – Implement the International Plan

  • Market client in high-priority international markets, leveraging EGS experience, EGS’ shared cost marketing events and on-the-ground associates
  • Process international licensee leads from all sources
  • Identify, qualify, evaluate and conduct due diligence on licensee candidates
  • Update priorities as market conditions change
  • Assist in drafting, negotiating and signing licensee agreements
  • Provide biweekly project progress reports and timely marketing event reports
  • Meet quarterly with client management

Contact us to get started with developing your custom international business plan today.

We look forward to serving you. Send us an email using this button to begin a conversation.

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19800 MacArthur Blvd.
Suite 300, Irvine, California 92612

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