EGS has developed and has trademarked a detailed, proven, step-by-step process for international development projects that is not industry specific.
Step 1 – GlobalAssess™ – Assessment of International Potential and Readiness
- Assess the international readiness of Client’s internal systems, staff, training, support, Intranet and marketing programs
- Create a summary of the Client franchise business offering
- Create a brand Differentiation Chart showing why Client will succeed globally
- Develop a profile of the optimal Licensee and license terms – GlobalProfile™
- Create an international slide presentation from Client internal slides
- Identify and prioritize the best countries for a specific Client through testing with the EGS GlobalTeam™ on the ground and based on research – GlobalSurvey™
- Develop a 10-year international operations and development projected budget
Step 2 – Create International Business Plan
- Assist with applying for trademarks for high potential countries, if requested
- Define the development model that will work best for Client
- Develop a Steps to Acquiring the Client international license document
- Create/modify materials necessary to present Client operations, training, support and marketing resources as differentiators
- Develop a country pro forma unit, licensee and franchisor financial and development model – LicensePro™
- Identify the legal agreements and franchise regulations for priority countries
Step 3 – Implement the International Plan
- Market Client in high priority international markets, leveraging EGS experience, EGS’ shared cost marketing events and on-the-ground Associates
- Process international Licensee leads from all sources
- Identify, qualify, evaluate and conduct due diligence on licensee candidates
- Update priorities as market conditions change
- Assist in drafting, negotiating and signing Licensee agreements
- Provide biweekly project progress reports, provide timely marketing event reports
- Meet quarterly with Client management
Step 4 – Start-up, Grow and Manage In-Country Operations
- Assist with initial in-country startup, training and site selection
- In-country Mystery Shopper services for licensee operated units
- In-country compliance audits
- Monitoring on-going global operations and development commitments
- In-country emergency solutions – 3rd party licensee evaluations, terminations and replacements
For the details of our 4 Step Process and how this tool can help you realize the global potential of your business, contact us.