EGS has developed and has trademarked a detailed, proven, step-by-step process for international development projects that is not industry specific.
(1) The Initial Assessment & Analysis
- Assess the international potential of your business in many countries using EGS’ GlobalTeam™
- Assess your US and international competition to determine your differentiation
- Assess the international readiness of your systems, staff, training, support and marketing programs
(2) The Pro-active “Going International” Plan
- Define the best international markets that will produce the highest Return On Investment (ROI) and ideal licensee/partner profile – GlobalVue™ and GlobalProfile™
- Develop a 3-5 year ‘Going Global’ budget with training, support and marketing program requirements
- Create international marketing documents that define your differentiation
- Create international agreements and make trademark applications
- Develop a proforma country financial/development licensee model – LicensePro™
(3) Implement The Going Global Business Plan
- Market your concept in carefully selected priority countries using market research and strategic advertising programs
- Find and evaluate licensee, joint venture, partner or distributor candidates using our GlobalTeam™ Associates around the world
- Negotiate & sign international agreements
(4) Start-up Initial Operations
- The initial USA and in-country training of staff and build out of the initial units or channels in other countries
- Refine the international plan and model based on early experience
(5) Grow International Operations
- Add more units in the country
- Add more countries
- Monitor on-going global operations and development to produce long-term revenues streams
For the details of our 5 Step Process and how this tool can help you realize the global potential of your business, contact us.
