EGS “Going Global” Process

EGS has developed and has trademarked a detailed, proven, step-by-step process for international development projects that is not industry specific.

(1) The Initial Assessment & Analysis
  • Assess the international potential of your business in many countries using EGS’ GlobalTeam™
  • Assess your US and international competition to determine your differentiation
  • Assess the international readiness of your systems, staff, training, support and marketing programs
(2) The Pro-active “Going International” Plan
  • Define the best international markets that will produce the highest Return On Investment (ROI) and ideal licensee/partner profile – GlobalVue™ and GlobalProfile™
  • Develop a 5 year ‘Going Global’ budget with training, support and marketing program requirements
  • Create international marketing documents that define your differentiation
  • Create international agreements and make trademark applications
  • Develop a proforma country financial/development licensee model – LicensePro™
(3) Implement The Going Global Business Plan
  • Market your concept in carefully selected priority countries using market research and strategic advertising programs
  • Find and evaluate licensee, joint venture, partner or distributor candidates using our GlobalTeam™ Associates around the world
  • Negotiate & sign international agreements
(4) Start-up Initial Operations
  • The initial USA and in-country training of staff and build out of the initial units or channels in other countries
  • Refine the international plan and model based on early experience
(5) Grow International Operations
  • Add more units in the country
  • Add more countries
  • Monitor on-going global operations and development to produce long-term revenues streams
  • For the details of our 5 Step Process and how this tool can help you realize the global potential of your business, contact us.