Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
Dr. Pankaj Ghemawat, who teaches at the Harvard Business School, has written a new book on global strategy that uses many case histories and lots of data to make the case for the right way for businesses to Go Global.
Despite almost 5,000 books on globalization over the past 5 years (!?!), Dr. Ghemawat says globalization is really only at about 10% of what it could be.
He suggests that ’semiglobalization’ is best and proceeds to document many cases where major companies have gone global the most expensive way possible with very mixed results.
A regional strategy is perhaps the best strategy because, “nobody has figured out the optimal way to orgnaize a complex global economy”, according to Dr. Ghemawat.
The case histories alone make this a good book to read and learn from. A link to Amazon is given on the right side of this page.
