In the early 1990s, Terri Morrison wrote THE definitive guide to doing business in 60 countries.
She included critical information on a country’s background, cultural orientation, business practices and protocols.
The 2nd edition is out, greatly updated and expanded.
Click on the link to the right to read reviews of this essential resource.
If you do business outside your home country, you need this book!
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The world is indeed changing. China is not longer just a place for major corporations to enter and sell products and services.
But it is critical to have a strategy for entering China that keeps up front costs low and defines your consumer market clearly.
Heidrick and Struggles have written an excellent article on this subject entitled, “Small Companies In China: Fortune Favours The Brave.” A copy can be downloaded at the link to the right of this box.
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